INDIANAPOLIS, March 16, 2023 – Northwind has announced the addition of John Singer to its strategic advisory board.

“Healthcare is at an inflection point,” said Phillip Berry, CEO. “Rising costs, barriers to access, struggles with quality, and a general sense of frustration, are driving self-funded employers to engage innovators like Northwind to help solve these problems.”

“John’s vision for innovation in a U.S. healthcare system stymied by ‘entrenched mediocrity’ aligns perfectly with our mission to empower employers and their employees by removing healthcare access, cost, and complexity barriers,” added Berry. “With over 25 years of strategy development work across diverse aspects of our massive healthcare ecosystem, John’s ideas on re-configuring markets and navigating change caught my attention years ago and I am delighted for the chance to collaborate with him.”

John Singer is the Executive Director of Blue Spoon Consulting, a global leader in strategy and innovation at a system level. Singer brings unique experience as a practitioner, business manager, and senior leader in big technology, digital health, marketing, strategic communications, innovation consulting, and industry thought leadership across all dimensions of the global health sector, including pharmaceutical, medical device, payer, and provider contexts. Singer’s insights on new business thinking and ecosystem-centered strategy have been published in influential media like MIT Sloan Management Review, the Wall Street Journal, the Journal of Business Strategy, and the Oxford Handbook of Innovation Management.

“One thing everyone knows about healthcare in the United States is that it tolerates stagnation and celebrates short-term gains,” said John G. Singer, Executive Director, Blue Spoon Consulting. “As the primary financiers of a $4 trillion health economy, it is the employers who sit at the nexus of care and hold the real power to break the structural stalemate sustaining the past. Northwind is well-positioned to break the mold of the status quo, and I couldn’t be more thrilled to advise them as they build out and implement innovative products and services for an economic system demanding a new vision of value.”

Northwind offers a national pharmacy services platform that brings the logistics of drug distribution and home delivery pharmacy together with analytics, pharmacy benefits, chronic disease programs, and software, to help self-funded employers create a Nexus of CareTM to influence healthcare costs and outcomes for their plan members.

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