Why Core Values Matter
Phillip Berry | Feb 21st, 2020
Core values, does anyone care anymore? Taken from the corporate playbook, core values seem to have gone the way of mission and vision statements: nice but meaningless. Relegated to dusty shelves holding the rest of our good intentions, core values seem to be just more marketing-speak meant to convince us of the reality we’d like to believe rather than the one we actually encounter on the street.
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